Analysis: GM Breweries Limited

Modified: 08-Jun-21

This article provides in depth fundamental analysis of GM Breweries Ltd, an Indian country liquor manufacturer, focusing on the Mumbai & Thane markets in Maharashtra.

In order to benefit the maximum from this article, an investor should focus on the process of analysis instead of looking for good or bad aspects of the company. She should learn the interpretation of different types of data and transactions and pay attention to the parts of annual reports etc. used to get the information. This will help her in improving her stock analysis skills.

GM Breweries Ltd Research Report by the Reader

Respected Sir,

Thank you for all your blog and articles. It has been important in making my foundation of stock investments. I am learning and following your blog since a year. In fact, I am into stock market since a year.

I have read many of your analysis articles multiple times, as initially, I was new to everything. However, now I have reached the stage where I am at least able to analyse something. All that is because of the repeated readings of your articles.

Here is the analysis was done by me on GM Breweries Ltd. I am sending you this analysis because I want to know that how can you dig the analysis further, which will definitely make me and others learn more.

Thanking you.


The Industry:

India’s economy is one of the fastest growing economies in the World. As per 2016, 66% of Indian population is in legal drinking age and it is expected to rise to 68% in 2021. Spirits sales in India was 293 million cases in the year 2016 and is expected to reach 363 million cases by 2021.

The Business:

Its major revenue comes from country liquor and it contributes about 25-30% market in Maharashtra. It is the largest manufacturer of country liquor in Maharashtra.

i) Manufacturing Capacity:

It has a capacity of 13.76 Crore Liter per annum. Currently, 49.20% is in use, which means it will not require expansion for at least 5 yrs. as per there AR18.

ii) Raw Material (RM):

It uses rectified spirit as RM. Its price fluctuations and the shortage can affect OPM as per the annual report (AR)Equity shares:

Authorised shares = 70,000,000 of which 10,000,000 is unclassified.

Issued shares = 14,622,000. There is a high probability of issuing bonus shares. However, bonus shares have their own pros and cons. 

Financial Analysis of GM Breweries Ltd:

i) Sales:

Sales have grown since 2010 up to 18% recently, with one major spike of 277% in 2017. A sudden spike in sales can be due to banning of poisonous cheap alcohol in Maharashtra, which might have led to an increase in sales of country liquor.

ii) Operating Profit Margin (OPM):

OPM has been high and low over years with recent being 7%. This decrease in OPM is seen despite a decrease in raw material, employee/selling and admin/Power and fuel expenses. This is not understandable as with a decrease in expense there should be an improvement in OPM.

iii) Tax rate:

The tax rate seems reasonable at around the 35%.

iv) Other income:

The company has about 2% of its revenue as other income. It is primarily from interest and dividends, which suggest that it has largely invested in FD and MF. Total financial investment can be seen as 10768.85+1801.68 Lakhs=12570.53Lakhs i.e. 126 Crores.

v) Cash flow from operations:

CFO is steadily rising. Capex is 144. Free cash flow is about 172, which is 54% of CFO.

Ratio Analysis of GM Breweries Ltd:

  • Asset turnover: It has steadily increased recently being 15.5 which means the company is making good use of its fixed assets.
  • Receivable days: is around 0.1 recently gradually reduced over years.
  • Inventory turnover ratio: is 143 (gradually raised).
  • ROE and ROCE: is average around 24% and 26% respectively.
  • Cumulative Net profit/CFO = 376/318, which means the company is able to nicely convert its profit into cash.
  • SSGR: is 65%, which is more than sales growth.
  • Net worth: Company’s net worth has improved from 219.61 to 291.28 about 32.6%

Management Analysis
of GM Breweries Ltd:

i) Salary:

The total salary of six peoples (1 Chairman, 2 WTD, 3 Independent directors) is eight Crores. The Chairman takes about 1.32 Crore per annum in salary, which is 1.8% of net profit. He has not taken any remuneration in 2018.

ii) Shareholders:

Promoters hold 74.43%. DII have raised their shares from 0.06% to 0.09%. FII have raised their shares from 1.33% to 2.19%. I could not find any controversy and frauds.

SWOT Analysis of GM Breweries Ltd:

i) Strengths: Experience player, Financially rich, Debt-free, 42% of its unit being utilized currently. So need of expansion for at least 5 yrs.

ii) Weakness: RM price volatility, Taxations policy, No foreign export yet, No popular brand yet

iii) Opportunity: Making brand, Other parts of India, Foreign market

iv) Threats: Govt Regulations and bans


Peer Comparison of GM Breweries Ltd:

GM breweries has more than the average industry CAGR of 22%.

Comparatively, it has no debt; it has good profit growth. Compared to large stocks in the industry, it lacks in making brand value. It has less market coverage. Comparing with Radicokhaitan (RK): RK has a huge market with big brands and is large player. However, with that, it also has debt, poor ROE. When compared to industry, it is much like yet a toddler.

Advised reading: Analysis: Globus Spirits Ltd

Valuation Analysis of GM Breweries Ltd:

  • P/E: 21(>5)
  • PEG: 0.32(<1)
  • Earnings yield: 4.6 (lesser than interest on bonds)
  • P/B: 5.42
  • P/S: 0.93 (<1.5)
  • EV/EBITDA: 12
  • No of outstanding shares is 1.46 Crores
  • Financial investment per share = 126Cr/1.46Cr = 86.30 Rs/share
  • EPS = 49 Rs/share
  • BVPS = 199 Rs/share
  • Current price = 1050 Rs/share

Sorry if it sounds funny. We can say in approx. 1,000 Rs we are getting machine making 49 Rs per yr. with Bonds/MF/FD of 86 Rs. So, total (49+86) =135 Rs.

If all is well and it gives 20% return annually (eps growth 13-15% and funds return 5-7%), then it will take 10 years to convert 135 Rs to 1000 Rs. If with its current 135 Rs, its Market price is Rs 1000, after 10 years with more grown eps and funds its price can be expected much higher, provided all is going well.


Overall company is rich and has good and profitable core function, with zero fraudulent activities by the management. Currently, however, the company is accumulating much of its profit in financial assets. Instead, it should expand its market coverage to other parts of the country as well as out of the country and try on making big brands.

When looking at its milestones above, it has not done any wonders – no new expansion/no new brands launching. It is difficult to be certain about how the company will expand/launch new brands going ahead.




Dr Vijay Malik’s Response

Hi Jaideep,

Thanks for sharing the analysis of GM Breweries Ltd with us! We appreciate the time & effort put in by you in the analysis. Let us analyse the financial performance of GM Breweries Ltd.

Financial Analysis of GM Breweries Ltd:

While analyzing the financials of G.M Breweries, an investor would note that since FY2018, the company has started reporting its financials in compliance with new accounting standards (IndAS). As a result, in FY2018 annual report, the company has reported its sales including various indirect taxes like state excise duty, value added tax (VAT) etc. for the current year, FY2018, as well as the previous year, FY2017. In the past, the company has been reporting only net sales excluding these indirect taxes in the profit and loss statement.

Further advised reading: How to do Financial Analysis of Companies

FY2018 annual report, page 48:

GM Breweries Ltd Sales FY2017 FY2018

annual report, page 45:

GM Breweries Ltd Sales FY2016 FY2017

As a result, if an investor analyses the publically available historical sales data of the company, then she may interpret that the company has suddenly grown its sales three to four times in FY2017 & FY2018 (about ₹1,300-1,600 cr) over its sales in FY2016 (about ₹360 cr), which would not be right conclusion

GM Breweries Ltd Historical Unadjusted Sales

A look at the detailed sales breakup in the FY2018 annual report, page 55, will indicate to an investor that out of every ₹100/- of sales, the company has to pay about ₹72/- to the govt authorities as indirect taxes (state excise duty: 45% and value-added tax: 27%).

GM Breweries Ltd Indirect Taxes Breakup

Further advised reading: Understanding the Annual Report of a Company

Therefore, it becomes essential that an investor adjust the reported sales data in the publically available historical data so that she compares the net sales of every year in her analysis. If the investor does not make this adjustment, then it may lead to erroneous calculation and interpretation of all those ratios, which include sales as a parameter like sales growth, net fixed asset turnover (NFAT), receivables days, inventory turnover etc.

As a result, in the analysis ahead, we have adjusted the sales data to reflect the net sales for FY2017 and FY2018.

GM Breweries Ltd Financials

Looking at the financial data of GM Breweries Ltd for past 10 years (FY2009-18), an investor would notice that the company has grown its sales at a moderate pace of 8-10% year on year from ₹210 cr in FY2009 to ₹426 cr in FY2018. An investor would also notice that the company has witnessed many fluctuations in its operating profit margin (OPM) over the years. The OPM of the company has been as low as 7% in FY2010 and as high as 27% in FY2016. OPM has been showing cyclical patterns during the last decade.

Investors would note that the fluctuating OPM for any company is a sign of inability to pass on the changes in the raw material costs to end customers. It may be due to the low bargaining power of the company over its customers due to intense competition in the industry. A company may also face fluctuating OPM in cases where the prices of the products are regulated and the company may not change them as per its will.

In case of GM Breweries Ltd, over the years, the company has not been able to pass on the prices increases of key raw materials like rectified spirits. As a result, its profitability has suffered.

The company highlighted this constraint to the shareholders in its FY2010 annual report, page 8. The company mentioned that it had to take a hit on its profits to maintain its sales, which seems a direct result of the competition among country liquor manufacturers.

The Company’s performance for the year 2009-10 shows satisfactory growth in terms of sales. However there was a decline in profits due to abnormal rise in the price of its main raw material i.e. rectified spirit throughout the year which had to be absorbed by the Company to a major extent to maintain the sales volumes.

Further advised reading: How to do Business & Industry Analysis of a Company

After 10 years, the company is still facing this challenge. In FY2018 annual report, page 45, the company has communicated it to the shareholders:

The Company has been facing difficulty also due to very high levels of taxation and frequent changes in laws. In fact the exorbitant rate of taxation is one of the factors, which breeds duty evasion. The high level of fluctuations in the prices of its main raw material namely Rectified Spirit and as well as acute shortage in the availability of Spirit are the constraints faced by the Company during the past several years.

Therefore, an investor would note that the company might find it difficult to keep its profitability levels at high levels in future. Changing raw material prices and intense competition in the country liquor industry might put pressure on the product prices of GM Breweries Ltd. Therefore, we believe that investors should keep a close watch on the profit margins of the company in future.

The net profit margin (NPM) of the company has followed the trend of the OPM over the years.

Over the years, GM Breweries Ltd has a tax payout ratio of 34-35%, which is in line with the standard corporate tax rate prevalent in India.

To understand more about the alcohol/liquor industry and the factors that influence it, and the potential competition for the company, an investor may read the in-depth analysis of the following companies:

Operating Efficiency Analysis of GM Breweries Ltd:

We primarily focus on net fixed asset turnover (NFAT), inventory turnover ratio (ITR) and “receivables days” parameters to assess the operating performance of a company.

Read on: How to Assess Operating Efficiency of Companies

In the case of GM Breweries Ltd, the company has frequently changed the classification of its investment in property between the capital work in progress (CWIP) and non-current assets. This reclassification changes the value of fixed assets (net fixed assets + CWIP), that we use to arrive at NFAT (Sales/fixed assets). As a result, the NFAT of the company over the years may not be comparable over the years.

In the FY2014 annual report at page 22, an investor would notice that the CWIP of the company has witnessed a steep decline from ₹42 cr in FY2013 to ₹6 cr. An investor would note that there is no corresponding increase in the fixed assets in FY2014. Instead, the non-current investments have increased from ₹0.02 cr in FY2013 to ₹49 cr in FY2014.

GM Breweries Ltd Change In Investment In Properties From CWIP To Investments

Moreover, while analysing the detailed notes to the financial statement of the FY2014 annual report, at page 27, the investor notices that the non-current investments have increased during the by about ₹46 cr on account of investment in property.

GM Breweries Ltd Increase In Investment In Property

The removal of an amount of ₹40 cr from fixed assets to investments impacts the calculation of NFAT (= sales/fixed assets). It also impacts the calculation of cumulative capital expenditure (capex) over the years as the resultant decline in fixed assets, on an overview, presents itself similar to the sale of assets (liquidation/negative capex).

As mentioned earlier, GM Breweries Ltd has started using the new accounting standards (IndAS) and has accordingly changed its reporting of financial numbers. In FY2018 annual report, at page 50, an investor would notice that now the company has reversed the practice of showing investment in property under non-current investments and now it is showing it under capital work in progress (CWIP).

GM Breweries Ltd Reclassification Of Property From Investment To CWIP

Further advised reading: Understanding the Annual Report of a Company

Because of the change in classification of the expenditures between CWIP and Non-current investments, it becomes difficult to calculate and interpret the ratios, which use fixed assets e.g. NFAT.

However, an investor would notice that the company has been able to increase its sales over the years and has simultaneously repaid its entire debt. This indicates that the company has been making good use of its assets. An investor would also notice that the company is currently using only about 49% of its manufacturing capacity of country liquor, which leaves sufficient room for future growth without the urgent need of any large investment.

FY2018 annual report, page 44-45:

The company has capacity to process 13.76 crore bulk litres of country liquor per annum out of which only about 49.20 % has been utilized last year.

The inventory turnover ratio (ITR) of the company has been varying year on year. However, over the years, the ITR has improved from 23 in FY2010 to 38 in FY2018. Increase in ITR indicates an improvement in the efficiency of inventory utilization over the years.

An investor would notice that GM Breweries Ltd has almost nil receivables days year on year. It indicates that the company sells most of its products (country liquor) on advance payment/over the counter payment basis and does not provide any credit period to its customers.

Further Advised Reading: Receivable Days: A Complete Guide

An investor would appreciate that if a company collects all the money from its customers upfront but receives a credit period from its suppliers/vendors, then effectively, the suppliers are funding the inventory of the company. Such a situation eases out the working capital burden on the company and helps it to maintain its debt-free status.

The efficient collection of receivables and inventory management also becomes evident when an investor compares the cumulative net profit after tax (cPAT) and cumulative cash flow from operations (cCFO) of the company over the years. Over FY2009-18, GM Breweries Ltd reported a total cPAT of ₹279 cr. whereas during the same period, it reported a cCFO of ₹317 cr.

An investor may refer to the following article to understand more about the situations in which a company may be able to report a lower cCFO when compared to its cPAT and vice versa:

Further advised reading: Understanding Cash Flow from Operations (CFO)

of Safety in the Business of GM Breweries Ltd:

i) Self-Sustainable Growth Rate (SSGR):

Read on: Self Sustainable Growth Rate: a measure of Inherent Growth Potential of a Company

Upon reading the SSGR article, an investor would appreciate that if a company is growing at a rate equal to or less than the SSGR and it is able to convert its profits into cash flow from operations, then it would be able to fund its growth from its internal resources without the need of external sources of funds.

Conversely, if any company was attempting to grow its sales at a rate higher than its SSGR, then its internal resources would not be sufficient to fund its growth aspirations. As a result, the company would have to rely on additional sources of funds like debt or equity dilution to meet the cash requirements to generate its target growth.

An investor would notice that over the years, GM Breweries Ltd has witnessed an SSGR of 25-50% whereas the company has been growing at a rate of 8-10% over the years. Therefore, it seems that the company is growing at a pace, which it can afford from its business profits. As a result, during FY2009-18, the company has increased its sales and at the same time has paid off all the existing debt.


ii) Free Cash Flow Analysis:

While analysing the free cash flow (FCF) position of the company, an investor notices that over FY2009-18, GM Breweries Ltd generated a total cash flow from operations (CFO) of ₹317 cr and it did a capex of ₹144 cr over the years to grow its revenues from ₹210 cr in FY2009 to ₹426 cr in FY2018. As a result, the company had an FCF of ₹144 cr. 

The company seems to have utilized this FCF to repay the existing debt, meet interest expense, pay dividends etc. The balance amount is available with the company in the form of cash & investments of about ₹118 cr.

Free cash flow (FCF) and SSGR are the main pillars of assessing the margin of safety in the business model of any company. 

Further advised reading: 3 Simple Ways to Assess “Margin of Safety”: The Cornerstone of Stock Investing

The company has demonstrated the ability to grow without putting the burden on the financial resources, good working capital position, ability to pay dividends from business profits and generate surplus cash. This ability seems to have been recognized by the market and as a result, over last 10 years, the company has been able to reward its shareholders with an increase in market capitalization of ₹1,514 cr against retained earnings of ₹253 cr. This amount to the creation of a wealth of about ₹6 for every ₹1 of earnings retained by the company.


Additional aspects of GM Breweries Ltd:

On analysing GM Breweries Ltd, an investor comes across certain other aspects of the company:

1) Management Succession:

When an investor analyses the annual reports of GM Breweries Ltd from FY2010, then she notices certain changes in the involvement of the family members of the promoters in the company:

  • In FY2011, Ms. Celina William Almeida resigned from the position of Chairperson of the company and her son Jimmy William Almeida was appointed as Chairman & Managing Director of the company.
  • In FY2012, John William Almeida who seems brother of Jimmy William Almeida resigned from the company, thereby ceding full control of the company to Jimmy.

Currently, Jimmy William Almeida and his wife Smt. Jyoti Jimmy Almeida are the members of the promoters’ family who are running the business. They are currently in the age bracket of about 50-60 years. The annual reports do not provide information whether any person from the next generation of the promoters has joined the company.

Therefore, we believe that investors should assess what are the management succession plans of the company by taking clarifications from the company.

Further advised reading: Steps to Assess Management Quality before Buying Stocks (Part 3)

2) Payment of rent to the director:

As per FY2018 annual report, page 62, the company has been paying ₹2 cr as rent to one of the directors, which is a related party.

GM Breweries Ltd Rent Payment To Director

Investors may seek clarification about the property for which the company is paying rent to the director and then assess whether the rent amount is in line with the market prices. This is because a rent payment to a related party, which is higher than the market rate, would amount to taking the economic benefit away from the company at the cost of public shareholders.

Further advised reading: Why Management Assessment is the Most Critical Factor in Stock Investing?

3) No details of non-current investments:

In the FY2018 annual report, at page 51, the company has disclosed that it has non-current investments of ₹107 cr. However, the company has not provided further details about the names of the mutual funds, tax-free bonds, preference shares and equity shares where it has invested this money.

GM Breweries Ltd Non Current Investments

While reading annual reports of many other companies, investors would notice that the companies provide names of each mutual fund scheme, equity shares etc. where they have invested their money. This information is essential to understand the risk taken by the company in its investments, which are of significant size. Therefore, we believe that investors should ask for details of these investments from the company for further analysis.

4) No performance based incentive for employees:

In FY2018 annual report, page 17, the company has disclosed that it does not provide any incentive to its employees based on the business performance of the company. As a result, the employees are eligible only for a fixed remuneration irrespective of company’s performance.

The company’s overall turnover increased by 18.32% while the increase in the median remuneration was 9.55%. However, the company is paying fixed remuneration to the individuals based on the responsibility and position and the company has no policy of paying incentive/ bonus based on company’s performance.

It might be that the company believes that the sales of its core product, country liquor, are self-driven. As a result, it does not feel the need to incentivize its employees to work harder for better performance by giving them bonuses linked to company performance. However, investors would appreciate that the lack of performance bonus may make the employees very rigid and inflexible in their approach to business.

We believe that investors should understand more about the actions being taken by the company to keep its employees motivated for improving the business performance. This is because the employee motivation is essential for future growth of any company.

5) Very less time taken by GM Breweries Ltd for preparation and audit of annual accounts:

As per the corporate announcements of the company on Bombay Stock Exchange (BSE), the company declared its Q4 and full year results for FY2018 on April 5, 2018.

We wish to inform you that at the meeting of the Board of Directors of the company held on 5th April, 2018 at 4.30 pm, the Board has approved the Audited Accounts for the year ended 31st March, 2018. We request you to display this letter on your notice board for the information of your members

Investors would appreciate that preparation of annual account within three working days (April 2, 3 and 4, 2018) is a very quick performance for a company, which has the gross sales of about ₹1,600 cr including more than thousand crores of tax liabilities, inventory distributed over distribution channel, 171 total employees, and vendor assessments etc. It would have been a very efficient execution by the teams of employees of the company to accurately ascertain the exact stock, payments due including any disputes within three working days.

Moreover, it also indicates the fast pace at which the auditors of the company would have worked to accurately assess all the claims made by the company within those three working days.

We hope that the efforts of the company to prepare the final accounts and the efforts of the auditors to check them as quickly as within three working days would not have led to any errors. As the audit usually involves making sample checks of bank accounts/fixed deposits/mutual funds by contacting the banks/AMCs, contacting a few vendors to verify their claims as well as verifying a few inventory samples, we believe that all these activities would have been properly undertaken within the three working days.


Margin of Safety in the market price of GM Breweries Ltd:

Currently (June 1, 2018), GM Breweries Ltd is available at a price to earnings (P/E) ratio of about 21, which does not offer any margin of safety in the purchase price as described by Benjamin Graham in his book The Intelligent Investor. 

However, we recommend that an investor may read the following articles to assess the PE ratio to be paid for any stock, takes into account the strength of the business model of the company as well. The strength in the business model of any company is measured by way of its self-sustainable growth rate and the free cash flow generating the ability of the company.

In the absence of any strength in the business model of the company, a low PE ratio of the company’s stock may be signs of a value trap where instead of being a bargain; the low valuation of the stock price may represent the poor business dynamics of the company.

Analysis Summary

Overall, GM Breweries Ltd seems to be a company, which has been growing at a moderate pace of 8-10% over the last decade. The company faces competition in its key market segment of country liquor. As a result, it has not been able to pass on the increase in its raw material costs to its customers. Therefore, the profit margin of the company has been fluctuating over the years.

The company sells its products on advance/over the counter payment basis and as a result, it receives almost all of its sales revenue upfront. Such nature of its business helps the company to contain its working capital requirements because the suppliers who provide the company a credit period end up funding the inventory of the company.

The company has been able to use its assets efficiently and as a result, it has been able to grow using its business profits. The company has paid off its debt. The company is utilizing only half of its manufacturing capacity and therefore, may not need to do large capital expenditure for growth in existing markets.

The annual reports of the company do not provide information on future succession planning. Therefore, investors may seek this information from the company directly.

Investors may also contact the company about the details of non-current investments, the property taken by the company on rent from directors, steps taken by the company to keep the employees motivated in the absence of bonus linked to business performance.

Advised reading: How should investors contact Companies/Management for clarifications or additional information?

Investors may also ascertain whether the company and the auditors are able to appropriately conduct all the required procedures needed for flawless account preparation and their subsequent audit before disclosing the audited financial results of the full financial year to the shareholders within three working days from the end of financial year.

We believe that going ahead; investors should monitor the profit margins of the company, signs for management succession planning and any deterioration in receivables days.

Further advised reading: How to Monitor Stocks in your Portfolio

These are our views about GM Breweries Ltd. However, investors should do their own analysis before taking any investment related decision about the company.

You may use the following steps to analyse the company: “Selecting Top Stocks to Buy – A Step by Step Process of Finding Multibagger Stocks

Hope it helps!


 Dr Vijay Malik



Registration status with SEBI:

I am registered with SEBI as a research analyst.

Details of financial interest in the Subject Company:

I do not own stocks of the companies mentioned above in my portfolio at the date of writing this article.

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2 thoughts on “Analysis: GM Breweries Limited

  1. Sir, I got an interesting fact when I searched the term “GM Breweries Linkedin” on Google. There are only 2 employees showing on the company at linkedin. Only 3 persons are working as employees (company secretary, account executive, and the founder). It is a suspicious thing about this company. If you search for any small company on Linkedin, more employees will come. However, here only three! Oh my God.

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